20 Million Reasons Veterans Day

UI, Lead Design

Veterans Day is a one of the most important days of the year for the military community. Today there are about 20 million veterans in the United States, each with a unique story and a reason to be honored. To do this we built an interactive site that allowed people to share a personal story about a veteran they knew, as well as take action through the hashtag #HonorThroughAction. On social we also built custom profile image-filters so people across social media could send a salute to veterans. 

Results:
More than 1.2 million visitors
Close to 300 Story submissions
Over 1,300 shares to Facebook and Twitter