Patrón Tequila Summer Metaverse
Concept art, Composing, Digital Environmental Design
Keeping up with the hottest trends of 2022, Patrón asked Razorfish to help them break into the Metaverse. This new digital frontier posed new challenges and design roles as we designed building interiors, clothes and floating-neon-Patrón-bottle-discoballs. Our designers built concept art and worked closely with 3D artists and pseudo game developers to make our visions come to life.
Promotional composition of the digital Patrón bottles and the official Patrón wearable.
Patrón Metaverse walkthrough
Concept Art & Final Metaverse Creations
Silver & Soda: concept art, followed by the final Metaverse creation.
Añejo Highball: concept art, followed by the final Metaverse creation. Designed by Jonathan Davis
Perfect Paloma: concept art, followed by the final Metaverse creation.
Promotional compositions using the digitally rendered assets.
